RANKGRIDTexas Real Estate Investor SEO: What 943 Home-Buying Websites Reveal
Real estate investors live and die by inbound seller leads, and almost all of them run a website to get those leads. So we pulled 943 "we buy houses" sites from across Texas and checked what's actually under the hood. The pattern is the opposite of contractors: investors buy the website and skip the fundamentals that make it rank and convert.
How we ran it
We started from a scouted list of 943 Texas real estate investor and cash-home-buyer websites, then ran two checks on each. First, we searched Google Places for the business name in its city to see whether it has a Google Business Profile. Second, we loaded each website and checked whether it works, what platform it runs on, and whether it carries local schema and tracking pixels. Data collected August 2026.
How we scored the Google profile number: we matched each business to its Google listing by website and by business name. "Theirs" means the listing's website or name lines up with the business. When Google returned a clearly different company for the name, we did not count it as a confirmed profile. The share with no listing at all is a hard floor.
Finding 1 — Home buyers are nearly invisible on Google Maps
Only 26% of Texas investor websites have a Google Business Profile we can tie to them, and 32% have no Google listing at all. For another 42%, searching their own business name in their city pulls up a different company entirely — they're getting out-ranked for their own name. Real estate investors are web-first: they buy leads with a website and paid ads, and most never lock down the profile that puts a business in the Map Pack. That leaves the local Maps surface, where a motivated seller often searches first, wide open.
Finding 2 — 1 in 7 investor websites is broken
14% of the investor sites we tried to load did not work — dead hosting, expired domains, or pages that timed out. For a business whose only job is to catch a seller who is ready to sell today, a website that does not load is money left on the table on every single visit.
Finding 3 — Almost 1 in 5 runs the exact same template
18% of the investor sites run on Carrot, the most popular real estate investor website platform. Carrot gets an investor online fast, which is why it is everywhere. But a template site shares its underlying structure with thousands of other investors. To a motivated seller comparing options, they blur together. To Google, they look like the same page with the city swapped. Neither is where you want to be.
Finding 4 — The fundamentals are missing across the board
Investors spend on a website and then skip the cheap, high-leverage fundamentals. Nearly half have no local schema, so Google has to guess what the business does and where. And four out of five are not running a retargeting pixel — every seller who visits, hesitates, and leaves is gone for good, with no way to follow them.
What this means for a real estate investor
Put it together and the picture is almost inverted from home-service contractors. Contractors fight over a crowded Map Pack on review volume. Investors have all but abandoned Maps, run cookie-cutter templates, and skip schema and pixels. The market is web-first but soft — which means the fundamentals that most investors ignore are exactly where an edge is hiding.
That is the whole idea behind how we build. A local lead site ships as a custom build with real city content, clean schema, and lead capture wired for speed — not a template thousands of others are running. We track your target keywords on a geo-grid, and the fastest way to see where your own site stands against this data is the free SEO audit.
See where your site lands.
Run the free scan and check your investor site against the 943 in this report — Google profile, website health, schema, the gaps costing you seller leads. Two minutes, no card.
Report FAQ
How were the 943 investor websites chosen?
They come from a scouted list of Texas real estate investor and cash-home-buyer businesses — "we buy houses," "sell my house fast," and similar operators — built from web research across the state, then de-duplicated by website.
How did you decide a Google profile was theirs?
We matched each investor to their Google listing by the listing's website button and by business name. 26% had a listing that clearly ties to them. 32% returned no listing at all. And for 42%, searching their business name in their city pulled up a different company, so we could not confirm a profile of their own. That last group is either buried under a competitor or genuinely absent from Maps.
What counts as a "Carrot" site?
Carrot (InvestorCarrot) is the dominant website platform for real estate investors. We detected it from platform signatures in each site's code. It's a fast way to get online, but it means sharing a template with thousands of other investors.
Can I get the underlying data?
We're happy to share methodology and cuts for press and partners — email [email protected]. We plan to re-run this as the market changes.